Professional benefits are certainly not the first thing that comes to mind when you think of Facebook, but who says it can’t be beneficial for your work as well as its social aspect? LinkedIn, on the other hand, was founded with the sole aim of connecting professionals, but can it compete with other social media platforms like Facebook? With 1.35 billion members to LinkedIn’s 332 million, there’s little doubt that Facebook is the larger of the two, but that doesn’t always indicate its usefulness as a professional network. This article compares the two social media platforms and how they may both be utilized for professional purposes.
Some important facts
- LinkedIn‘s success is largely due to its advantages as a recruiting tool, and they earn even more from their premium service, LinkedIn Recruiter, which includes more tools and access to more profiles than the free version.
- Facebook has 25 million business pages, which is more than 6 times the 4 million on LinkedIn. However, it might be claimed that LinkedIn has a stronger regulation when it comes to fake profiles and, as a result, is better at managing duplicate pages, which are common on Facebook.
- Overall, Facebook has a greater click-through rate than LinkedIn, with 1.5/1,000 people clicking on ads, compared to 1/1,000 on LinkedIn. However, pay-per-click advertising on LinkedIn is more effective, with 15/100 users clicking on ads, compared to 12/100 on Facebook.
- Both platforms showed their advantages when it came to using social media for recruiting. LinkedIn allows users to display their resumes and skills, which may be quite useful for job searchers; but, Facebook also has apps where you can submit your resume, levelling the playing field.
Both Facebook and LinkedIn have their Pros and Cons
Because of Facebook’s sheer size, it is more likely to market your company more effectively. People on Facebook are also more likely to reply since they can ‘like’ and share your page and are more inclined to do so. Users on Facebook are ACTIVE, whereas LinkedIn users are more passive.
Linkedin was created to be a professional networking platform where you can connect with individuals you don’t know or aren’t friends with. LinkedIn active recruits will be contacted by a large number of recruiters. In such a competitive recruiting climate, landing and keeping one of these people is challenging, but it generates actual results.
LinkedIn’s In Easy Apply function allows users to apply fast. If the business employs this option, you should apply using your résumé or LinkedIn profile on the company’s website, or attach your resume to the LinkedIn Job posting.
So, which platform is better for finding your ideal job: Facebook or LinkedIn? “It depends,” is the answer. If you’re seeking entry-level employment in a certain industry, Facebook Jobs could be a great place to start. If you’re seeking a more senior position, though, LinkedIn Jobs will offer a lot more options.
Overall, you shouldn’t have complete control over either site at this time. It’s better to experiment with both and see which one works best for your requirements.
To get more insight into recruiting process and best practices, read our blog that highlights best recruiting practices.